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Samsung Partners With Microsoft To Knock Out iPhone’s Market Dominance



Samsung, a South Korean multinational coalescence and mobile marker headquartered in Samsung Town, Seoul has invigorated its partnership with Microsoft Inc through a new series of apps and features such as OneDrive storage for photos and better syncing between the phone and computer in a move to take on the massive market dominance that Apple, the  iPhone maker has since enjoyed for decades.

During the Unpacking event of the new rather, redesigned Galaxy Note 10 and Note 10 Plus, Microsoft CEO Satya Nadella said the new features will also help Samsung to better take on the Apple’s iPhone that launched their iPhone XR mid this year.

Samsung and Microsoft have been working together to offer features that have now made the Galaxy Note 10 phones work more easily with PCs. The phones will include Microsoft’s Your Phone app by default, allowing text messages to sync between a phone and a Windows-powered PC.

According to Samsung, their mobile users will be able to make and receive calls on the PC later this year too when finer detailed and upgraded features will be finalized.


Samsung’s phones can also use Microsoft’s OneDrive service to store photos. And Microsoft’s popular Outlook email program, as well as its Office productivity suite of Word, Excel, and PowerPoint will be included with each Galaxy Note 10.

“From calls and text messages to emails and photos, we’re making these everyday experiences great and the interactions between all the devices seamless,” Microsoft CEO Satya Nadella said this at Samsung’s Unpacked launch event that was held in New York yesterday.

This partnership, which expands on Microsoft’s previous work with Samsung, isn’t just a marriage of convenience, Nadella said. “The combination of Microsoft intelligent experiences and Samsung’s powerful, innovative new devices, like the Galaxy Note 10 and Galaxy Book S, make this possible.”

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Tech is a field for the best innovators and makers. The battle between Apple and Samsung seems to have taken a different route, as it has been, Apple the iPhone maker has always had an upper hand with its sleek software updates and upgrades. iPhone’s handoff technology lets you start an email on an iPad and finish it on the Mac.

Apple’s iWork productivity suite, including its Pages word processor, Numbers spreadsheet app and Keynote presentation software, is free to every Mac and iPhone user. According to genius tech minds, Apple’s iCloud Photo Library service is considered to be the best competitor to Google Photos.

The features merger between Microsoft and Samsung can begin to bridge that gap and sooner or later, HiOS makers, which are the biggest global mobile distributors, can seat at the table and comfortably talk Tech with iOS markers.


“The ability to take that magic between an iPhone and Mac and bring that to Samsung is big. The tie-up makes even more sense when you consider that most people tend to use whatever comes with their phone. So using Outlook email by default will give Microsoft a boost,” said Creative Strategies analyst Carolina Milanesi.

“Microsoft has always struggled to do well in mobile and to have a strong mobile partner. Microsoft may also benefit from offering access to Microsoft services in a way that’s not just through an app, but rather directly integrated into the phone. It makes the Note a real productivity device,” said Anshel Sag, an analyst at Moor Insights & Strategy.

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Personally, I think that Microsoft will even, if not sooner, start selling Samsung’s Galaxy Note 10 in its stores if everything goes as planned, which will be a genius step for the almost being irrelevant corporation that develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services.

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