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Netflix To Partner With Nickelodeon In The Battle Against Disney+

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Yesterday, Netflix, the streaming giant that it has partnered with Nickelodeon on a multi-year content deal to produce new original animated movies and series based both on the Nickelodeon library of characters as well as all-new IP – for kids and families around the world.

This marks an expansion of the existing relationship between the companies, which has already brought several popular titles to Netflix, including animated specials Rocko’s Modern Life: Static Cling and Invader Zim: Enter the Florpus. Also forthcoming are specials based on The Loud House and Rise of the Teenage Mutant Ninja Turtles.

“Nickelodeon has generated scores of characters that kids love, and we look forward to telling wholly original stories that re-imagine and expand on the worlds they inhabit. We’re thrilled to continue collaborating with Brian Robbins, Ramsey Naito, and the creative team at Nickelodeon in new ways as we look to find fresh voices and bring bold stories to our global audience on Netflix.” said Netflix vice president of original animation, Melissa Cobb.

Nickelodeon’s next step forward is to keep expanding beyond linear platforms, and our broader content partnership with Netflix is a key path toward that goal. The Nickelodeon Animation Studio is home to the world-class artists and storytellers behind some of the most iconic characters and shows ever made, and our head of Animation, Ramsey Naito, has been building on that legacy over the past year by ramping up development and production exponentially.  The ideas and work at our Studio are flowing, and we can’t wait to work with Melissa and the Netflix team on a premium slate of original animated content for kids and families around the world.” said Brian Robbins, President, Nickelodeon.

The upcoming 2019 animated Netflix slate includes family animated feature film Klaus from Sergio Pablos (streaming November 15), kids animated series Dino Girl Gauko from Japan (streaming November 22), adult animated film I Lost My Body from Jérémy Clapin (streaming November 29), and Fast & Furious Spy Racers from DreamWorks (streaming December 26), among others.

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“Nickelodeon has generated scores of characters that kids love, and we look forward to telling wholly original stories that re-imagine and expand on the worlds they inhabit. We’re thrilled to continue collaborating with Brian Robbins, Ramsey Naito, and the creative team at Nickelodeon in new ways as we look to find fresh voices and bring bold stories to our global audience on Netflix.” Melissa Cobb, Netflix vice president of original animation, said in a statement.

Netflix needs to step up or see dust as Disney+, a service that’s positioned itself to dominate the kid-friendly services arena and not only does Disney+ house Marvel, Pixar, Star Wars, and National Geographic, it also owns Hulu. For Netflix to take on Disney+ head-on, it’s going to need more than Nickelodeon offshoots.

Netflix must also note that they have been losing subscribers and pivot away from quantity over quality. There is an upsurge in the streaming services industry with major competitors like Apple TV coming in to sway away their customers from already struggling Netflixbase.

 


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