Class Is Permanent: Eliud Kipchoge Earns Millions Despite Sixth-Place Finish at 2025 London Marathon

Eliud Kipchoge, the legendary marathon runner, once again proved that class is permanent, pocketing millions in despite finishing sixth at the 2025 TCS London Marathon.

The two-time Olympic champion reportedly earned a hefty appearance fee of KSh 24 million (approximately $176,000), plus an additional KSh 1.2 million for his top-10 finish, according to CNN.

The 40-year-old marathon icon clocked 2:05:25 in the elite men’s race, finishing behind winner Sabastian Sawe, who took the title in an impressive 2:02:25.

Uganda’s Jacob Kiplimo claimed second place in a remarkable marathon debut, followed by defending champion Alexander Mutiso Munyao in third, Olympic silver medalist Abdi Nageeye in fourth, and Paris 2024 gold medalist Tamirat Tola in fifth.

Under clear skies with temperatures reaching 21°C, over 56,000 runners participated in the iconic race from Greenwich Park to The Mall. Kipchoge’s participation, his first in London since 2020, was a major draw for the event, one of the prestigious Abbott World Marathon Majors.

His substantial appearance fee reflects the value organizers place on his global appeal, even as younger athletes challenge his dominance.

The London Marathon offered a total prize purse of $308,000 (£243,000), with the winner earning $55,000.

Prize money decreases with finishing position, making Kipchoge’s reported KSh 1.2 million for sixth place consistent with estimated earnings for top-10 finishers.

However, it’s the KSh 24 million appearance fee that highlights the financial clout of a runner with 11 World Marathon Major victories and an unparalleled career.

Kipchoge’s performance comes after a challenging period, including a rare DNF at the 2024 Paris Olympics due to a back injury.

Yet, his sixth-place finish at age 40 demonstrates remarkable resilience, and his earnings reaffirm his status as marathon royalty.

“Eliud remains a legend,” said race director Hugh Brasher. “His presence elevates the event, inspiring runners of all levels.”

The 2025 London Marathon also celebrated its charitable impact, with participants raising funds toward a cumulative £1 billion since the event’s inception.

For Kipchoge, the race was less about the podium and more about legacy—and a lucrative reminder that his name still commands millions.​​​​​​​​​​​​​​​​