Sports
Snoop Dogg Now Co-Owner of Swansea City
The 53-year-old American artist joins former Real Madrid player and Croatia World Cup finalist Luka Modric in the club’s ownership.
Snoop Dogg has become a co-owner of Swansea City, a team in the Championship, marking an unexpected connection between rap and football, according to the Welsh club’s announcement.
The 53-year-old American artist joins former Real Madrid player and Croatia World Cup finalist Luka Modric in the club’s ownership.
Last week, Snoop Dogg made an unexpected appearance on the club’s social media platforms, showcasing the new home kit for the 2025-26 season, and the club revealed on Thursday that he has become an investor. His involvement follows the takeover of the club by American investors Brett Cravatt and Jason Cohen last November.
Swansea aims to leverage Snoop Dogg’s impressive 100 million-plus social media followers to enhance the club’s visibility as they strive to return to the Premier League, a feat they haven’t achieved since their relegation in 2018.
The owners of Swansea have indicated their desire to increase revenue, which would enable them to invest more in new players following the profit and sustainability regulations in British football.
“To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile,” Swansea’s owners said in a statement.
The rapper, whose real name is Calvin Broadus, expressed on the club’s website: “My passion for football is well known, but it is particularly special for me to become involved in club ownership with Swansea City.”
In April, Swansea announced that Modric, who recently joined AC Milan at the age of 39 after leaving Real Madrid, had acquired a stake in the club.
Swansea’s ownership noted in a statement: “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we aim to create new opportunities to enhance the club’s reach and visibility.”
Swansea’s Welsh rivals, Wrexham, have seen a remarkable rise to the Championship—the second tier of English football—since Hollywood actors Ryan Reynolds and Rob McElhenney bought the club in 2020.
Kenya Insights allows guest blogging, if you want to be published on Kenya’s most authoritative and accurate blog, have an expose, news TIPS, story angles, human interest stories, drop us an email on [email protected] or via Telegram
The President’s Helicopter: How Ruto’s Aviation Empire Lands a Historic Airbus Milestone While His Government Writes the Tax Code
“TikTok Who? YouTube Sorry. A Kenyan-Built Platform Just Dropped—and 20 African Ministers Showed Up To Launch It.”
Kenyan Kennedy Mugambi Dragged into South Sudan Oil Heist
Denial Under Duress: The Untold Collapse Threatening David Lagat’s DL Group’s Empire
Stung By West Africa Rejections, France Courts Rest Of Continent at Kenya Summit
THE INSURER THAT TOOK YOUR PREMIUM AND FORGOT YOUR NAME: How ICEA Lion Left a Client Begging for Sh7.8 Million Across Four Months
Safaricom’s Sh1.4 Billion Reckoning: How Kenya’s Most Profitable Company Stole a Man’s Idea and Got Caught
Bush Air Safaris Founder John Ndiritu Risks Losing Property Over Disputed Loan Claim
Bia Tosha’s Claim For Injunction Is Designed To Sabotage The Sh300bn Sale of EABL Shares
KDC Accelerates the Creative Economy, Innovation and Youth-Led Enterprise Growth at Africa Forward Summit
How Did a Sh468K KRA Salary Allegedly Turn Into Sh30 Billion? Questions Deepen Over Commissioner George Obel and Ciala Resort Owner’s Wealth
Nairobi Freezes Binance Accounts in Sweeping Anti-Fraud Crackdown as Global Scandal Record Haunts World’s Largest Crypto Exchange
The Man Behind the Badge: How Prof. Erastus Kanga Turned Kenya’s Premier Wildlife Agency into a Theatre of Corruption, Fear and Impunity
THE UNTOUCHABLE CLERK: How Fatuma Mwalupa Allegedly Turned Kwale Assembly Into a Personal Treasury and Outsmarted Scrutiny
THE BRAZEN RETURN: Triton Thief Yagnesh Devani, Who Pillaged Kenya of Sh7.6 Billion and Fled, Now Asks the Same Courts He Escaped to Restore His Stolen Wealth
Green Gold, Rotten Roots: How Kenya’s Biggest Avocado Firms Hijacked a Sh5.8 Billion Harvest Ban
Kenyan Motorists Stare At Possible Engine Damage And Heavy Losses As Report Confirms Substandard Fuel In Circulation
TotalEnergies Moves to Sue TikToker for Sh10 Million Over Contaminated Fuel Claim as Kenya’s Petroleum Sector Burns
Why the April 21 Flopped Protests Expose Kenya’s Rudderless Opposition
KETRACO CEO Advert Marred By Controversies As Fears Grow That Kipkemoi Kibias Is A Predetermined Candidate
-
Investigations2 weeks agoHow Did a Sh468K KRA Salary Allegedly Turn Into Sh30 Billion? Questions Deepen Over Commissioner George Obel and Ciala Resort Owner’s Wealth
-
Business2 weeks agoGreen Gold, Rotten Roots: How Kenya’s Biggest Avocado Firms Hijacked a Sh5.8 Billion Harvest Ban
-
Africa1 week agoThe $24 Million Heist at the End of the World
-
Investigations2 weeks agoSerial Scammers Strike Again: How Kelvin ‘Sonko’ Onyango and Seth Steve Okute Built a Gold Fraud Empire on Kenya’s Reputation
-
Business2 weeks agoHigh Court to Set the Record Straight in Long-Running Bia Tosha Petition
-
Investigations2 weeks agoThe Greek Heist: How Inform Lykos Allegedly Robbed Kenyan Taxpayers of Sh650 Million While Printing the Nation’s Exams and Ballots
-
Investigations1 week agoThe Judge, The Disgraced Magistrate, The Auctioneer-Husband, The Fixer And The Lawyer: Anatomy Of A Sh16 Million Judicial Bribery Racket
-
Business2 weeks agoFly 748 Returns to Kenya’s Skies With Fresh Push for Affordable Coastal Travel