Sports
Snoop Dogg Now Co-Owner of Swansea City
The 53-year-old American artist joins former Real Madrid player and Croatia World Cup finalist Luka Modric in the club’s ownership.
Snoop Dogg has become a co-owner of Swansea City, a team in the Championship, marking an unexpected connection between rap and football, according to the Welsh club’s announcement.
The 53-year-old American artist joins former Real Madrid player and Croatia World Cup finalist Luka Modric in the club’s ownership.
Last week, Snoop Dogg made an unexpected appearance on the club’s social media platforms, showcasing the new home kit for the 2025-26 season, and the club revealed on Thursday that he has become an investor. His involvement follows the takeover of the club by American investors Brett Cravatt and Jason Cohen last November.
Swansea aims to leverage Snoop Dogg’s impressive 100 million-plus social media followers to enhance the club’s visibility as they strive to return to the Premier League, a feat they haven’t achieved since their relegation in 2018.
The owners of Swansea have indicated their desire to increase revenue, which would enable them to invest more in new players following the profit and sustainability regulations in British football.
“To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile,” Swansea’s owners said in a statement.
The rapper, whose real name is Calvin Broadus, expressed on the club’s website: “My passion for football is well known, but it is particularly special for me to become involved in club ownership with Swansea City.”
In April, Swansea announced that Modric, who recently joined AC Milan at the age of 39 after leaving Real Madrid, had acquired a stake in the club.
Swansea’s ownership noted in a statement: “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we aim to create new opportunities to enhance the club’s reach and visibility.”
Swansea’s Welsh rivals, Wrexham, have seen a remarkable rise to the Championship—the second tier of English football—since Hollywood actors Ryan Reynolds and Rob McElhenney bought the club in 2020.
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