Bonfire Adventures CEO Kabu Sues Estranged Wife Sarah Over Alleged Defamation

Simon Kabu, the CEO of Bonfire Adventures, has filed a defamation lawsuit against his estranged wife, Sarah Njoki. The couple, who co-founded the popular tours and travel agency in 2007, are now embroiled in a legal battle over statements made by Njoki on social media.

According to court documents filed by Kabu’s lawyer, Judith Kamoing’, the lawsuit seeks a judicial order compelling Njoki to issue a public apology for what Kabu claims are defamatory remarks. The apology is to be published on the same platforms where the alleged defamation occurred.

Kabu is also pursuing damages for libel, malicious falsehoods, and reputational harm. He demands both aggravated and exemplary damages, arguing that Njoki’s actions were malicious, reckless, and deliberate. The suit further requests compensation for mental anguish and embarrassment.

Additionally, Kabu is asking for a permanent injunction to prevent Njoki from making further alleged defamatory statements via blogs, social media, or press releases. He wants all such content to be removed from all media.

The conflict reportedly intensified when Njoki allegedly circulated an internal memo dated December 18, 2024, accusing Kabu of various misconducts including conflict of interest, mismanagement, and inappropriate relationships. This memo was purportedly shared with 150 employees via WhatsApp, accusing Kabu of undermining Bonfire Adventures by diverting its clients and staff to a new venture he’s allegedly starting.

Kabu also accuses Njoki of making severe allegations against him, including gender-based violence, corruption, and even orchestrating abductions and killings, which he claims are part of a strategy to oust him from the company and create a hostile work environment.

Kabu attached evidence of several instances depicting the alleged defamation, including transcribed CCTV footage of November 21, 2024, during the company’s staff meeting.

In the footage, Njoki allegedly accused Kabu of starting a new company with the daughter to bring conflict of interest in the company.

Another footage was of November 20, 2024, when she allegedly accused him of being a mole in the company, engaging in unethical ‘cartel-like’ activities and working actively to destroy the company.

The case is scheduled for an inter-party hearing on February 3, 2025.