Kendrick Lamar’s Drake Diss Track ‘Not Like Us’ Sees 430% Surge in Spotify Streams After Super Bowl Halftime Show

Kendrick Lamar has experienced a massive spike in streams following his explosive headline performance at the Super Bowl Halftime Show on Sunday, February 9, 2025, at the Caesars Superdome in New Orleans. Overall, his music saw a 175% increase in streams, but it was his record-breaking track *Not Like Us* that truly stole the spotlight.

The diss track, aimed at fellow rapper Drake, saw a staggering 430% jump in Spotify streams after Lamar performed a censored version during the NFL championship game between the Kansas City Chiefs and the Philadelphia Eagles. Notably, Lamar omitted the controversial line branding Drake a “certified pedophile,” an allegation Drake has repeatedly denied.

During his 13-minute set, Lamar also took a playful jab at his rap rival, referencing Drake’s lawsuit against Universal Music Group over the track’s lyrics. “I want to perform their favorite song, but you know they love to sue,” Lamar quipped.

Most-Watched Super Bowl Halftime Show of All Time

Lamar’s Super Bowl LIX Halftime Show has officially become the most-watched halftime performance in history, as announced by Roc Nation, Apple Music, and the NFL on Tuesday, February 11. The companies shared on Instagram: “We’ve broken the record again! The most-watched Apple Music Halftime Show EVER, with 133.5 million viewers.”

The performance drew a larger audience than the Big Game itself, which Fox Sports reported had an average of 126 million viewers.

Streaming Surges Across Lamar’s Catalog

In addition to Not Like Us, several other tracks from Lamar’s discography saw significant increases in streams. His hit HUMBLE. rose by 300%, while All the Stars, his collaboration with SZA, increased by 290%. Another Drake diss track, Euphoria, also saw a similar boost. Tracks from Lamar’s latest album, GNX, also experienced considerable growth.

SZA, who joined Lamar as a special guest during the halftime show, saw an 80% increase in her own streams. The duo performed All the Lights from the Black Panther soundtrack and Luther from Lamar’s GNX album.

Grand National Tour Expansion

Following the Super Bowl, Lamar and SZA announced additional dates for their joint Grand National Tour, including stops in Glasgow, Birmingham, London, and Cardiff in July. The UK leg will kick off on July 8 at Glasgow’s Hampden Park and conclude on July 22 at London’s Tottenham Hotspur Stadium.

Tickets will go on sale via Ticketmaster.co.uk at 9 a.m. GMT on Friday, February 14, with a Live Nation pre-sale beginning at 9 a.m. GMT on Thursday, February 13. The North American leg of the tour will take place in April and June.

A Longstanding Creative Partnership

Lamar and SZA have collaborated frequently over the years, including on tracks like Doves in the Wind (2017) and 30 For 30 from SZA’s reissue of SOS (LANA) in December 2024. They also teamed up on Luther and Gloria from Lamar’s latest album, GNX.

SZA, whose real name is Solána Rowe, has often praised Lamar’s creative genius. During an appearance on *Sherri* in January, she expressed her desire to collaborate on a full-length project with the *HUMBLE.* hitmaker. “I would love that. I think that would be amazing. He’s such a genius. And a part of his genius is how elusive and mysterious he is—I love it,” she said.