News
Did Uhuru Cough Sh6.9 Million To Display Kenyan Flag On Burj Khalifa?
Did Uhuru’s administration pay Ksh6.9 Million for the three minutes display of the Kenyan flag in commemoration of Jamhuri Day, a celebration of 56 years of independence on world’s tallest building the Dubai’s Burj Khalifa?
Today the #BurjKhalifa honored Kenya's Independence day by flying our flag at 1920 hrs local time.
To @BurjKhalifa we say Asante sana!
Let’s find ways to continue flying the Kenyan flag in Dubai through trade. pic.twitter.com/rImbZysUns— BrandKE (@BrandKenya) December 12, 2019
The cost to place a promotional advert or message on the façade of the Burj Khalifa starts from Ksh 6.9 million for a single three-minute display, according to the marketing agency which manages the lighting displays.
Brand Kenya, however, refuted the claims that Kenya had to pay for the display.
“Well that’s the power of a good brand and Kenya is indeed a good brand. Chema chajiuza… Thank you,” Brand Kenya said through Make it Kenya.
You perhaps should also note that prices for displaying the flag on the Giant Burj Khalifa vary depending on the day of the week, time of day and duration that an advertiser seeks.
It costs Ksh 6.9 million on a weekday from 8 pm to 10 pm. On the weekends, the cost rises to Ksh. 9.6 million within the same timeframe.
For two three minute impressions any night between 8 pm and 10 pm the price is Ksh 13 million and for Ksh 27 million you can get five three minute impressions any night between 7 pm and midnight.
The displays are managed by Dubai-based marketing agency Mullen Lowe MENA.
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