Business
Kenya Export Promotion and Branding Agency (KEPROBA), to take over the roles of Exports Promotion Council and Brand Kenya
In a special Kenya Gazette notice dated 9th August, 2019 issue 565, President Uhuru Kenyatta established the Kenya Export Promotion and Branding Agency as the successor to the Brand Kenya Board established by the Brand Kenya Board Order, 2008 and the Export Promotion Council established on the 19th August, 1992 through Gazette Notice No. 4342 of 1992.
The new Agency will be headed by Jas Bedi as the Non-Executive Chairperson with Jacqueline Muga, Kathleen Kihanya and Mark Bichachi serving as private sector representatives on the Board for a three year period.
Other Board members include the Principal Secretary for Trade, the Attorney-General or his representative and the Principal Secretary for the National Treasury.
The Principal Secretary for Trade Dr. Chris Kiptoo while congratulating Mr. Bedi on his new appointment said the functions of the Agency would include advocating, coordinating, harmonizing and implementing export promotion, national branding initiatives and policies that promote Kenyan goods and services in export markets.
KEPROBA would also be required to promote and brand Kenya as a supplier of high quality goods and services, and ensure that there is harmonized application of the national mark of identity for Kenyan goods and services while also being mandated with the task of collecting, collating, disseminating, serve as a repository of trade and Kenya brand information, encourage and monitor the observance of international standards and specifications by exporters.
The Agency will be guided by market development, promotion and national branding, trade information, business counseling service, enterprise and product development, research and policy facilitation while discharging its duties
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