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Inside Maraga’s 2027 Presidential Communications Center

Maraga’s digital strategy includes the launch of multiple social media platforms specifically branded for his presidential bid.

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David Maraga.

Former Chief Justice David Maraga has formally established a comprehensive communications infrastructure for his 2027 presidential campaign, announcing a seven-member team and new digital platforms to engage with Kenyan voters.

In a statement released on Monday, July 28, 2025, Maraga revealed that his campaign has responded to feedback from Kenyans regarding the need for streamlined communication strategies. The announcement comes as the former judiciary head positions himself as a transformative candidate ahead of the next general election.

The newly appointed communications team comprises Carolyne Kiarie, Gloria Michira, Lewis Ngunyi, Nyamisa Chelagat, Shallet Kutment, Shakira Wafula, and Susan Lumumba. These individuals will be responsible for managing campaign messaging and responding to public feedback through dedicated phone lines.

Maraga’s digital strategy includes the launch of multiple social media platforms specifically branded for his presidential bid. The campaign will operate official accounts on Facebook (@DavidMaraga27), X/Twitter (@DavidMaraga27), Instagram (@dkmaraga_), TikTok (@dkmaraga), and YouTube (@dkmaraga). Additionally, a campaign website, DavidMaraga.com, has been established to serve as a central hub for supporter engagement.

The former Chief Justice emphasized that his existing Twitter handle (@dkmaraga) will continue to serve as his personal communication channel, while the new accounts will focus on campaign operations, grassroots activities, media engagements, and fundraising initiatives.

Operating from headquarters at 82 Westlands Road in Nairobi, Maraga’s campaign has adopted the slogan “Reset, Restore, Rebuild” and promises to build robust systems that will chart a path toward what he terms “the Kenya of our courageous dreams.”

Despite his early campaign preparations, Maraga faces significant challenges in his presidential ambitions. He has yet to align with a political party or coalition, and his candidacy faces competition within his Gusii community from former Interior Cabinet Secretary Fred Matiang’i, who has also expressed presidential ambitions.

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Maraga’s campaign strategy appears to target younger voters, positioning himself as the preferred candidate for Generation Z. His appeal to this demographic stems partly from his outsider status in electoral politics, with supporters viewing his lack of traditional political experience as an asset in disrupting established political networks.

The former Chief Justice’s entry into presidential politics represents a significant shift from his judicial career, where he served as Kenya’s 15th Chief Justice from 2016 to 2021. His tenure was marked by landmark rulings, including the annulment of the 2017 presidential election, which established his reputation as an independent judicial voice.

As the 2027 election cycle begins to take shape, Maraga’s early organizational efforts signal his serious commitment to challenging established political figures for Kenya’s highest office.


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