Why Safaricom Investors Are Worried About M-Pesa in Ethiopia
The fundamental problem: Ethiopians are using M-Pesa for free transactions rather than fee-generating transfers and payments.
The fundamental problem: Ethiopians are using M-Pesa for free transactions rather than fee-generating transfers and payments.
For Safaricom, the dispute threatens to tarnish its regional expansion strategy and raises uncomfortable questions about due diligence before entering one of Africa’s most challenging operating environments.
Back in Kenya, Safaricom built its near-monolithic empire, commanding 90.8 percent of the mobile money market as of the first quarter of 2025, through tactics now haunting its Ethiopian foray
Safaricom Ethiopia, the consortium’s ambitious $1.6bn bet on the Horn of Africa’s liberalising telecoms sector, has become a case study in corporate comeuppance.