Sauti Sol Have Signed A Major International Deal With Universal Music Group

Kenyan award-winning boy band have signed their first ever record-breaking exclusive recording agreement with Universal Music Africa (UMA), a division of Universal Music Group (UMG).

This means the agreement will give the lazizi hitmakers access to UMG’s global network around the world allowing greater penetration of their music globally.

In a celebratory post on Twitter, the band shared their joy at signing up with a world leader in the music industry.

It's official! Our first major label deal, UNIVERSAL MUSIC GROUP. Thank you guys for being patient. We really hope y'all are ready for the new album ? #MidnightTrain ?. @umgsa #AfricaCreativeAgency pic.twitter.com/pCksFzxgmt

— SAUTI SOL (@sautisol) January 30, 2020

Advertisement

Speaking on the new deal, the members of the band, Bien Aime Baraza and Chimano expressed their joy in heartfelt Instagram posts.

View this post on Instagram

I love new beginnings. I have waited for this day for all my life. I cant wait to share love, music and be back on the road. The year off has really been a steep learning curve. But I couldn't think of a better way to come back than this album. @sautisol fans are about to have a blast. I LOVE YOU ALL #MIDNIGHTRAIN

A post shared by BIEN-AIME ALUSA BARAZA (@bienaimesol) on Jan 29, 2020 at 9:47pm PST

Advertisement

View this post on Instagram

Always wanted and wondered what it would feel like to be signed to a major! Well It's official! Our first major label deal, @universalmusicgroup, you’ve been awesome and so supportive during this process thank you loads! Thank you guys for being patient. We really hope y'all are ready for the new album coz it SLAPS!!! I’m even shook myself!! Sauti Sol to the world #MIDNIGHTRAIN @umgsa @africacreativeagency

A post shared by WILLIS AUSTIN CHIMANO (@iamchimano) on Jan 29, 2020 at 9:45pm PST

Polycarp Otieno wrote; “New dawn. New beginning. We can’t wait to share our new music with you, under @universalmusicgroup @africacreativeagency #MidnightTrain LETS GO!”

Congratulations to the boys!