Arts & Culture
Sauti Sol Have Signed A Major International Deal With Universal Music Group
Kenyan award-winning boy band have signed their first ever record-breaking exclusive recording agreement with Universal Music Africa (UMA), a division of Universal Music Group (UMG).
This means the agreement will give the lazizi hitmakers access to UMG’s global network around the world allowing greater penetration of their music globally.
In a celebratory post on Twitter, the band shared their joy at signing up with a world leader in the music industry.
It's official! Our first major label deal, UNIVERSAL MUSIC GROUP. Thank you guys for being patient. We really hope y'all are ready for the new album ? #MidnightTrain ?. @umgsa #AfricaCreativeAgency pic.twitter.com/pCksFzxgmt
— SAUTI SOL (@sautisol) January 30, 2020
Speaking on the new deal, the members of the band, Bien Aime Baraza and Chimano expressed their joy in heartfelt Instagram posts.
Polycarp Otieno wrote; “New dawn. New beginning. We can’t wait to share our new music with you, under @universalmusicgroup @africacreativeagency #MidnightTrain LETS GO!”
Congratulations to the boys!
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