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Kenya’s World Cup Tour Organizers Sidelines Football Players Opts For Socialites To Fly In The Coveted Trophy



Plane carrying the World Cup Trophy gets a water salute salute it touches down at JKIA.

Football fever is hitting high codes as the world prepares for the biggest tournament in the globe set for July in Russia. To set The moods right, World Cup FIFA working with Coca-Cola have embarked on a 100 days tour that will see the trophy do rounds in 50 countries. Kenya becomes the third country amongst the lucky ten in Africa to host the coveted trophy after Sudan and Ethiopia.

A tour of this magnitude is priced, brings with it immeasurable thrill as it gives football fans a rare opportunity to come close to world’s most prestigious trophy. Kenya according to latest FIFA ranking, is at a low 111th position and 25th in Africa, a continent famed for making top-class players. Just to brag, Wanyama playing for Tottenham Hotspur is from Kenya and doing well in The international bracket. Oluga, Oliech, Musa Otieno, Mariga are just but a few recognizable top ranking international players I can think of now. The message being, Kenya is a hub of endless talents.

Organizers of the World Trophy Tour in Kenya which by default is an agency firm sent a team of respectable and well established social media influencers to Addis Ababa where the trophy had landed from Sudan, the team was to accompany the trophy to Kenya. Ministers and other politicians and sport ministry officials were also incorporated into this team.

Moving on, according to Coca-Cola the official sponsor of the tour, they’re specific about the objective of the tour, “The visit of the trophy is set to re-ignite the overwhelming World Cup fever amongst soccer fans and country teams preparing to compete in the 2018 Russia FIFA World Cup tournament. The Trophy Tour gives fans a once in a lifetime opportunity to enjoy a rare close-up view of the authentic Trophy while having a great experience and an opportunity to take plenty of souvenir photographs to share on their social media pages.”

Summarized, social media buzz which is also to give Coca-Cola maximum positive publicity, the company has been undeniably supporting talents from music to football and who hates that taste of cold refreshing drink? Not even me. Anyway, my point is, the organizers of this event failed to capitalize on a lifetime opportunity served on a silver plate. Just to be specific, Kenya has never participated in the world cup and that’s why I’m furious coz

FIFA World Cup Trophy Tour is an opportunity that any country would salivate to be allocated, it gives a global audience perfect for selling your country. Kenya being a tourism destination, hasn’t disappointed to capitalize from various social media pages, they’ve used the opportunity to showcase endless opportunities, Tourism CS Balala was part of the entourage that flew to Ethiopia to bring the trophy home.

Tourism CS and Sport’s unveils the official world cup trophy at JKIA when it touched down.

Having studied the whole scenario from a 360 view, I feel the organizers missed an opportunity to ignite a conversation that we do much need, state of the Kenyan football field and how it can be improved. Recently, Guinness brought Arsenal legend and legendary striker Thierry Henry, he came, we took the selfies and as soon as he boarded the plane, everything died actually the only thing we have left is TBT pictures on Instagram. I think we need to move away from face value PR drives where everything dies as soon as the event relegates from the trending topics list.

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Organizers such events need to start thinking outside the box, we can’t keep on missing opportunities to improve the state of sports in the country by convincing the clients that topic A trended and people are posting selfies. If I was such a client, I’d be more than happy to note that my event made a huge impact beyond selfies.

It will be the third trip in Kenya for the FIFA trophy and one question we all should ask is behind the thrill, what has this trophy tour impacted the country’s sports levels? It can’t be that that wait every five years for selfies whose shelf life is as relevant as filters apps are updated. Kenya’s organizers need to see beyond their noses and not advice the clients from a customs perspective. We can’t continue relegating on the FIFA ranking, dwindling on football quality in the country. We must be innovative enough to use such lifetime opportunities not for anyone but for the country to improve sports in the country. Can you imagine Europe’s Football Leagues unites Kenyans more than locals? Not for anything but there’s nothing motivating locally, we need more salad on the plate.

My issue here is not that A, B, and C official was sent out but lack of far-thinking by organizers to have right persons. First of all, that trophy touching down is supposed to be symbolic, it’s supposed to inspire c’mon, only ten African countries have this privilege.

Social media influencers have incomparable relevance when it comes to pushing an agenda and that’s why I feel the influencers had to be part of this journey. However, think for a minute, if we had on that plane landing at JKIA and it was a super player in Mathare from MYSA, Joe Kadenge or even relatable legends as Musa Otieno, Dennis Oliech other reigning Mariga, Wanyama…headlining the trip to Kenya, as opposed to ministers and Social media influencers, don’t you think it would impact and inspire those kids in Mathare, Korogocho? I mean why couldn’t the organizers have common figures that those in the grassroots could relate with? Perhaps they were there but from the public limelight, I never saw any.

In my own view, considering the pathetic state of football in Kenya, that we even had to fundraise for Women’s National Team, Starlets to participate in a world cup tournament. By the way, they’d have been amongst those headlining this tour. Other than taking selfies with the trophy, organizers would have been innovative enough to come up with ways to engage Kenyans more specifically on the sport’s state and how to improve it. Who would you relate more so as a football enthusiast, a football legend or a YouTube legend aligned with fashion or cooking in such an event? Maybe I wasn’t clear enough, the influencers are and must have a play in this, but not as the headlines. We’d have had example Joe Kadenge traveling to Ethiopia to bring the trophy home and Betty Kyalo enjoying her glass of wine at home while tweeting on Kadenge’s journey home. Wouldn’t that be inspiring? But I guess the organizers think differently. But they have a role to advise their clients based on existing market situations.

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Influencers posing for a selfie aboard FIFA private chartered plane.

Safaricom remains one of the most innovative companies in my corporates radar and their Dimba mtaani meant to improve and promote talents remains a relatable program to my issue today. It is convenient to argue that the public will have their time to view the trophy at KICC on Tuesday and everyone including legends in talking about will be included but still, we miss the opportunity.

We need to see a team that represents the face of Kenyan football getting off that plane with the trophy, not a team that represents the face social media, the symbolic message that would send to the nations and soccer fans is unmatched. I know for a fact, that this article who be dismissed without without second thought by the organizers but I’d urge them to revisit after the plane departs, maybe you’ll pick some senses in it. As a country, we can’t just be stuck at supporting foreign music, sports while diminishing ours. We must learn to take advantage of opportunities.

The landing was in my view supposed to be symbolic, I’d have loved to see faces representing real football team from that plane as opposed to people in suits and smartphones. Take an example, while going through the hashtag, I encountered a lady whom the organizers would’ve incorporated.

Fatuma Abdulkadir Adan was born to parents who were from two warring tribes in Marsabit, Northern Kenya. After her training as a lawyer, she returned to her hometown in order to promote peace between the conflicting Borana, Gabra and Rendille communities. In 2003, she founded Horn of Africa Development Initiative – HODI, a non-governmental organization she uses football to foster peace, advocacy, education for vulnerable children and building resilient communities.

Through HODI, Adan launched “Shoot to score, not to Kill”, that uses football to engage Kenyan youths in advocacy for peace. The initiative was featured in an award-winning film the Soldiers of Peace narrated by Michael Douglas. In 2008 she initiated Breaking the Silence through football on FGM, Early Marriage, and Beading. In 2015 Breaking the silence won Beyond Sports Award for Social Inclusion and Fatuma was featured among the 50 most influential personalities in Sports. In 2016, Fatuma was re-elected to the Board of Streetfootballworld bringing together 125 organizations using football for social change as the 1st African Woman. In 2017, she was nominated to Champion Goal5 on Gender Equality by the Kenyan Gender Minister during the UN Convention on the Status of Women in New York. She has been invited and treated to many FIFA events on VIP standards, in fact, she’s tipped to be amongst few Kenyans who’ll be traveling to Russia on FIFA bill. She’ll be viewing the trophy tomorrow like the rest of public, no prioritization.

Fatuma Abdulkadir Adan, attending a match between Ghana and Germany in South Africa as a FIFA ambassador.

Having studied the interactions on the trending topic #ReadyToGo which is the official tour hashtag, most are talking about side shows as wastage of water on the salute accorded the plane. Tomorrow it will be selfies with the trophy and then what? We will forget everything just like we forgot about Thierry Henry. We must deviate from face value services, yes we trended on social media, people selfies then we went back to same pathetic sports situations. It is time for such high valued, rate international events to put the country’s interests beyond their own. They can make the money and at the same time impact sports culture. Keyword, be innovative, listen to different opinions it won’t explode your eardrums.

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Right now imagine if we had short clips of kids in the football academies who’ve been kept off crimes in the slums thanks to football, flown to Addis or any country, football legends speaking on state of soccer and improving it, we’d we’d be having constructive conversations running alongside #TembeaKenya (who’ve performed well from my evaluation, took advantage of every opportunity to sell Kenya) promo clips but since I am an outsider with no idea how things run let’s meet at KICC tomorrow and take selfies and bury this thing. I’ll be there.


Bonus: Mainstream media remains disillusioned stuck in traditional, rudderless, news angles. Instead of talking about topical sports issues in the country within this time frame, are bringing back Raila and Kibaki a decade ago stories. Coca-Cola have done their parts bringing this trophy here but we’re stuck at the same FIFA rankings. This would’ve been opportune time for the media to take into task sports officials and other stakeholders. Instead, media would rather play into comic agendas. This country bores me at times.

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Arts & Culture

Why Lupita Nyongo’s Brother Junior Is In A Dress And Wearing A Thong



Junior Nyong’o

Creativity is the beauty of art, for the past week nude photos of Kisumu Governor’ Son Junior in a red dress posing in a thong has been doing rounds on Kenyan media pages creating much controversies and rumors with some saying he’s gay, some alluded he was getting initiated into the Illuminati world to join Hollywood, there have been even more ridiculous ones.

However, turns out Junior who’s also a model was working with one of Kenya’s most talented photographers  Lyra Aoko on a project ‘what if Adam was Eve’ with a theme of femininity is not weakness.

She simply reversed the traditional story of the Bible that God made men first and created woman out of his rib while the man was in deep sleep. In her concept, Lyra visualizes a scenario where the woman is created first, the man who eats the forbidden fruit.

Explaining her objective of the project, Lyra say it was aimed at creating visuals challenging the
stereotypes related to gendered clothing. “This is the most powerful force perpetuating the fashion divide; the fact that we have all been trained from anearly age to regard some clothes asstrictly for men, and other clothes asstrictly for women. And anyone who refuses to follow this code is seen as
making a huge statement.”

Not only in Africa, worldwide, femininity has been seen as weakness so by visualizing a man in the exact shoes, she says, “The most telling part about all this is what it says about the value we attach to
masculinity and femininity. When a man wears pants and trousers most people will think little of it. The rules arehowever very different for men wearing clothes that are deemed to be for women.”

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“Underlying these reactions is a profound disrespect for women and all that we associate with femininity. In the end, the “rules” around gendered clothes aren’t about fashion, or taste. They’re about how we mark difference, enforcing and reiterating restrictive ideas about what it is to be a girl or a boy,
a man or a woman. Perhaps this is the real issue; that to challenge the rules of fashion is to challenge our settled ideas about gender roles.” She summarizes.

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Dennis Itumbi Writes Jacque Maribe’s Son A Touching Letter



Emotional Maribe when Itumbi surprised her live on air to wish her a happy birthday

To Zahari,

This is a letter addressed to you in future,

I know one day the Internet will show you what has been said and written about Mum, Jacque Maribe.

As the search returns the results, may you also find this message.

Mum has friends, who stood by her because they know, she is the true definition of Love.

When she loved she gave her soul and heart as it should be. She loves with all she got. Pure and true.

As a friend, she was always available, even for smaller functions where friends do not have to turn up, she always showed up. Friendship is not an after-thought for her, it is a lifestyle.

That is why despite all the defence she has, she choose to say the only reason she wants Bail was because she wanted to be with you – Her love. – that is Mum for you.

To her friends Loyalty, to those she loves, wholesome sacrifice and endless affection.

Importantly, despite all that is written, we believe she is innocent.

By the time you read this in the future, she will be free, will have written a great book and all that negativity about her will have been replaced by the reality that Mum is a lovely human being.

We pray for Justice for all involved. It has been established by final verdicts in courts that Prosecutors and investigators are not always right.

We stretch a hand of friendship and sincere prayers to and for Mum.

She was not alone, through what Google may return as results, she lived well with people, in turn, her frirnds stood with her

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I am not a perfect friend, but like all her friends, we all aim for perfection, just like her.

God strengthen Mum.

via Itumbi

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NSFW: Kenya’s New Age Culture Of Transactional Sex Revealed On A BBC Documentary



Vera Sidika, Kenyan socialite flaunting her body on Instagram for her fan base.

BBC have just released a digital series called’Sugar’ which looks at the rise of sugar daddy relationships in Kenya.

In Kenya and beyond, ‘sugar’ relationships have become mainstream. Transactional sex was once driven by poverty, but now, increasingly, it’s driven by vanity. More and more young women are using sugar daddies to fund a lifestyle worth posting on social media.

Older men have always used gifts, status, and influence to buy access to young women. The sugar daddy has probably been around, in every society, for as long as the prostitute. So you might ask: “Why even have a conversation about transactional sex in Africa?”

The answer is that in Kenya, and in some other African countries, “sugar” relationships seem to have become both more common and more visible: what once was hidden is now out in the open – on campuses, in bars, and all over Instagram.

Exactly when this happened is hard to say. It could’ve been in 2007 when Kim Kardashian’s infamous sex tape was leaked, or a little later when Facebook and Instagram took over the world, or perhaps when 3G internet hit Africa’s mobile phones.

But somehow, we have arrived at a point where having a “sponsor” or a “blesser” – the terms that millennials usually apply to their benefactors – has for many young people become an accepted, and even a glamorous lifestyle choice.

Until recently there was no data to indicate how many young Kenyan women are involved in sugar relationships. But this year the Busara Centre for Behavioural Economics conducted a study for BBC Africa in which they questioned 252 female university students between the ages of 18 and 24. They found that approximately 20% of the young women who participated in the research has or has had a “sponsor.”

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The sample size was small and the study was not fully randomised, so the results only give an indication of the possible numbers, they cannot be taken as definitive. Also, only a small percentage openly admitted to having a sugar daddy; the researchers were able to infer that a number were hiding the truth from answers they gave to other questions, using a technique called list randomisation.

Huddah, another Kenyan socialite flaunts her body on the popular network Instagram. These are the pioneers of the new age prostitution culture where young girls use such networks to sell their body.

But interestingly, when talking about others, not about themselves, the young women estimated on average that 24% of their peers had engaged in a transactional sexual relationship with an older man – a figure very close to that reached by the researchers.

Jane, a 20-year-old Kenyan undergraduate who readily admits to having two sponsors, sees nothing shameful in such relationships – they are just part of the everyday hustle that it takes to survive in Nairobi, she says.

She also insists that her relationships with Tom and Jeff, both married, involve friendship and intimacy as well as financial exchange.

“They help you sometimes, but it’s not always about sex. It’s like they just want company, they want someone to talk to,” she says.

She says that her religious parents brought her up with traditional values, but she has made her own choices. One of her motives, she says, is to be able to support her younger sisters, so they won’t need to rely on men for money. But she has also been inspired by Kenya’s celebrity “socialites” – women who have transformed sex appeal into wealth, becoming stars of social media.

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In the past, some of Kenya’s socialites have styled themselves as #SlayQueens, and have been quite upfront about the financial benefits that have come from dating tycoons. Having made it to the top, though, they often begin to cultivate a different image – presenting themselves as independent, self-made businesswomen and encouraging Kenyan girls to work hard and stay in school.

The millions of fans scrolling through their Instagram posts, though, are not blind. The sudden emphasis on entrepreneurship does not hide the fact that these women used their sex appeal to create opportunities in the first place. And many – quite understandably – are attempting to apply this methodology to their own lives.

These young women  have come of age in the last decade, bombarded since childhood with images of female status built on sex appeal. But according to Crystal Simeoni, an expert on gender and economic policy, Kenyan society encourages sugar relationships in other ways too.

If women have become more willing to profit financially from their youth and beauty, she says, it’s partly because of Kenya’s gross economic inequalities, lack of social mobility, and widespread corruption.

“The way things are constructed in this country makes it so much harder for a smaller person to make ends meet,” she argues. Hard work won’t get them anywhere. “They have to get a sponsor, rob a bank, or win a tender.”

Michael Soi, a well-known artist whose paintings satirise Kenya’s culture of transactional sex, takes a similar but more cynical view, attributing the phenomenon more to laziness and a get-rich-quick mentality than to structural injustice.

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The days of waking up early and working from morning to night are behind us, he says: “Right now the ass is the new brain, and this is what you use to get what you want.”

Dr Joyce Wamoyi from the National Institute for Medical Research in Tanzania says girls and young women between the ages of 15 and 24 have consistently been at higher risk of HIV infection than any other section of the population in sub-Saharan Africa.

Sugar relationships, she says, are contributing to these risks because the women who engage in them do not have the power to insist on the use of condoms. “With sex work, men are more likely to use condoms because it’s more explicit that this is selling and buying.”

For many young Kenyans, the values espoused in families, schools, and churches simply do not align with the economic realities of the country, or cannot compete with the material temptations that, in the age of reality TV and social media, are everywhere visible.

Even within the family, most Kenyan girls have it drummed into them from an early age that they must marry a rich man, not a poor one. It’s taken for granted in these conversations that men will provide the money on which women will survive. So for some it’s only a small step to visualising the same transaction outside marriage.

“What is wrong about sex anyway?” asks Jane. “People just make it sound wrong. But sometimes, it ain’t wrong at all.”

Adopted from BBC

Kenya Insights allows guest blogging, if you want to be published on Kenya’s most authoritative and accurate blog, have an expose, news, story angles, human interest stories, drop us an email on [email protected] or via Telegram
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