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Kenya’s World Cup Tour Organizers Sidelines Football Players Opts For Socialites To Fly In The Coveted Trophy

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Plane carrying the World Cup Trophy gets a water salute salute it touches down at JKIA.

Football fever is hitting high codes as the world prepares for the biggest tournament in the globe set for July in Russia. To set The moods right, World Cup FIFA working with Coca-Cola have embarked on a 100 days tour that will see the trophy do rounds in 50 countries. Kenya becomes the third country amongst the lucky ten in Africa to host the coveted trophy after Sudan and Ethiopia.

A tour of this magnitude is priced, brings with it immeasurable thrill as it gives football fans a rare opportunity to come close to world’s most prestigious trophy. Kenya according to latest FIFA ranking, is at a low 111th position and 25th in Africa, a continent famed for making top-class players. Just to brag, Wanyama playing for Tottenham Hotspur is from Kenya and doing well in The international bracket. Oluga, Oliech, Musa Otieno, Mariga are just but a few recognizable top ranking international players I can think of now. The message being, Kenya is a hub of endless talents.

Organizers of the World Trophy Tour in Kenya which by default is an agency firm sent a team of respectable and well established social media influencers to Addis Ababa where the trophy had landed from Sudan, the team was to accompany the trophy to Kenya. Ministers and other politicians and sport ministry officials were also incorporated into this team.

Moving on, according to Coca-Cola the official sponsor of the tour, they’re specific about the objective of the tour, “The visit of the trophy is set to re-ignite the overwhelming World Cup fever amongst soccer fans and country teams preparing to compete in the 2018 Russia FIFA World Cup tournament. The Trophy Tour gives fans a once in a lifetime opportunity to enjoy a rare close-up view of the authentic Trophy while having a great experience and an opportunity to take plenty of souvenir photographs to share on their social media pages.”

Summarized, social media buzz which is also to give Coca-Cola maximum positive publicity, the company has been undeniably supporting talents from music to football and who hates that taste of cold refreshing drink? Not even me. Anyway, my point is, the organizers of this event failed to capitalize on a lifetime opportunity served on a silver plate. Just to be specific, Kenya has never participated in the world cup and that’s why I’m furious coz

FIFA World Cup Trophy Tour is an opportunity that any country would salivate to be allocated, it gives a global audience perfect for selling your country. Kenya being a tourism destination, hasn’t disappointed to capitalize from various social media pages, they’ve used the opportunity to showcase endless opportunities, Tourism CS Balala was part of the entourage that flew to Ethiopia to bring the trophy home.

Tourism CS and Sport’s unveils the official world cup trophy at JKIA when it touched down.

Having studied the whole scenario from a 360 view, I feel the organizers missed an opportunity to ignite a conversation that we do much need, state of the Kenyan football field and how it can be improved. Recently, Guinness brought Arsenal legend and legendary striker Thierry Henry, he came, we took the selfies and as soon as he boarded the plane, everything died actually the only thing we have left is TBT pictures on Instagram. I think we need to move away from face value PR drives where everything dies as soon as the event relegates from the trending topics list.

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Organizers such events need to start thinking outside the box, we can’t keep on missing opportunities to improve the state of sports in the country by convincing the clients that topic A trended and people are posting selfies. If I was such a client, I’d be more than happy to note that my event made a huge impact beyond selfies.

It will be the third trip in Kenya for the FIFA trophy and one question we all should ask is behind the thrill, what has this trophy tour impacted the country’s sports levels? It can’t be that that wait every five years for selfies whose shelf life is as relevant as filters apps are updated. Kenya’s organizers need to see beyond their noses and not advice the clients from a customs perspective. We can’t continue relegating on the FIFA ranking, dwindling on football quality in the country. We must be innovative enough to use such lifetime opportunities not for anyone but for the country to improve sports in the country. Can you imagine Europe’s Football Leagues unites Kenyans more than locals? Not for anything but there’s nothing motivating locally, we need more salad on the plate.

My issue here is not that A, B, and C official was sent out but lack of far-thinking by organizers to have right persons. First of all, that trophy touching down is supposed to be symbolic, it’s supposed to inspire c’mon, only ten African countries have this privilege.

Social media influencers have incomparable relevance when it comes to pushing an agenda and that’s why I feel the influencers had to be part of this journey. However, think for a minute, if we had on that plane landing at JKIA and it was a super player in Mathare from MYSA, Joe Kadenge or even relatable legends as Musa Otieno, Dennis Oliech other reigning Mariga, Wanyama…headlining the trip to Kenya, as opposed to ministers and Social media influencers, don’t you think it would impact and inspire those kids in Mathare, Korogocho? I mean why couldn’t the organizers have common figures that those in the grassroots could relate with? Perhaps they were there but from the public limelight, I never saw any.

In my own view, considering the pathetic state of football in Kenya, that we even had to fundraise for Women’s National Team, Starlets to participate in a world cup tournament. By the way, they’d have been amongst those headlining this tour. Other than taking selfies with the trophy, organizers would have been innovative enough to come up with ways to engage Kenyans more specifically on the sport’s state and how to improve it. Who would you relate more so as a football enthusiast, a football legend or a YouTube legend aligned with fashion or cooking in such an event? Maybe I wasn’t clear enough, the influencers are and must have a play in this, but not as the headlines. We’d have had example Joe Kadenge traveling to Ethiopia to bring the trophy home and Betty Kyalo enjoying her glass of wine at home while tweeting on Kadenge’s journey home. Wouldn’t that be inspiring? But I guess the organizers think differently. But they have a role to advise their clients based on existing market situations.

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Influencers posing for a selfie aboard FIFA private chartered plane.

Safaricom remains one of the most innovative companies in my corporates radar and their Dimba mtaani meant to improve and promote talents remains a relatable program to my issue today. It is convenient to argue that the public will have their time to view the trophy at KICC on Tuesday and everyone including legends in talking about will be included but still, we miss the opportunity.

We need to see a team that represents the face of Kenyan football getting off that plane with the trophy, not a team that represents the face social media, the symbolic message that would send to the nations and soccer fans is unmatched. I know for a fact, that this article who be dismissed without without second thought by the organizers but I’d urge them to revisit after the plane departs, maybe you’ll pick some senses in it. As a country, we can’t just be stuck at supporting foreign music, sports while diminishing ours. We must learn to take advantage of opportunities.

The landing was in my view supposed to be symbolic, I’d have loved to see faces representing real football team from that plane as opposed to people in suits and smartphones. Take an example, while going through the hashtag, I encountered a lady whom the organizers would’ve incorporated.

Fatuma Abdulkadir Adan was born to parents who were from two warring tribes in Marsabit, Northern Kenya. After her training as a lawyer, she returned to her hometown in order to promote peace between the conflicting Borana, Gabra and Rendille communities. In 2003, she founded Horn of Africa Development Initiative – HODI, a non-governmental organization she uses football to foster peace, advocacy, education for vulnerable children and building resilient communities.

Through HODI, Adan launched “Shoot to score, not to Kill”, that uses football to engage Kenyan youths in advocacy for peace. The initiative was featured in an award-winning film the Soldiers of Peace narrated by Michael Douglas. In 2008 she initiated Breaking the Silence through football on FGM, Early Marriage, and Beading. In 2015 Breaking the silence won Beyond Sports Award for Social Inclusion and Fatuma was featured among the 50 most influential personalities in Sports. In 2016, Fatuma was re-elected to the Board of Streetfootballworld bringing together 125 organizations using football for social change as the 1st African Woman. In 2017, she was nominated to Champion Goal5 on Gender Equality by the Kenyan Gender Minister during the UN Convention on the Status of Women in New York. She has been invited and treated to many FIFA events on VIP standards, in fact, she’s tipped to be amongst few Kenyans who’ll be traveling to Russia on FIFA bill. She’ll be viewing the trophy tomorrow like the rest of public, no prioritization.

Fatuma Abdulkadir Adan, attending a match between Ghana and Germany in South Africa as a FIFA ambassador.

Having studied the interactions on the trending topic #ReadyToGo which is the official tour hashtag, most are talking about side shows as wastage of water on the salute accorded the plane. Tomorrow it will be selfies with the trophy and then what? We will forget everything just like we forgot about Thierry Henry. We must deviate from face value services, yes we trended on social media, people selfies then we went back to same pathetic sports situations. It is time for such high valued, rate international events to put the country’s interests beyond their own. They can make the money and at the same time impact sports culture. Keyword, be innovative, listen to different opinions it won’t explode your eardrums.

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Right now imagine if we had short clips of kids in the football academies who’ve been kept off crimes in the slums thanks to football, flown to Addis or any country, football legends speaking on state of soccer and improving it, we’d we’d be having constructive conversations running alongside #TembeaKenya (who’ve performed well from my evaluation, took advantage of every opportunity to sell Kenya) promo clips but since I am an outsider with no idea how things run let’s meet at KICC tomorrow and take selfies and bury this thing. I’ll be there.

 

Bonus: Mainstream media remains disillusioned stuck in traditional, rudderless, news angles. Instead of talking about topical sports issues in the country within this time frame, are bringing back Raila and Kibaki a decade ago stories. Coca-Cola have done their parts bringing this trophy here but we’re stuck at the same FIFA rankings. This would’ve been opportune time for the media to take into task sports officials and other stakeholders. Instead, media would rather play into comic agendas. This country bores me at times.


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NSFW: Kenya’s New Age Culture Of Transactional Sex Revealed On A BBC Documentary

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Vera Sidika, Kenyan socialite flaunting her body on Instagram for her fan base.

BBC have just released a digital series called’Sugar’ which looks at the rise of sugar daddy relationships in Kenya.

In Kenya and beyond, ‘sugar’ relationships have become mainstream. Transactional sex was once driven by poverty, but now, increasingly, it’s driven by vanity. More and more young women are using sugar daddies to fund a lifestyle worth posting on social media.

Older men have always used gifts, status, and influence to buy access to young women. The sugar daddy has probably been around, in every society, for as long as the prostitute. So you might ask: “Why even have a conversation about transactional sex in Africa?”

The answer is that in Kenya, and in some other African countries, “sugar” relationships seem to have become both more common and more visible: what once was hidden is now out in the open – on campuses, in bars, and all over Instagram.

Exactly when this happened is hard to say. It could’ve been in 2007 when Kim Kardashian’s infamous sex tape was leaked, or a little later when Facebook and Instagram took over the world, or perhaps when 3G internet hit Africa’s mobile phones.

But somehow, we have arrived at a point where having a “sponsor” or a “blesser” – the terms that millennials usually apply to their benefactors – has for many young people become an accepted, and even a glamorous lifestyle choice.

Until recently there was no data to indicate how many young Kenyan women are involved in sugar relationships. But this year the Busara Centre for Behavioural Economics conducted a study for BBC Africa in which they questioned 252 female university students between the ages of 18 and 24. They found that approximately 20% of the young women who participated in the research has or has had a “sponsor.”

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The sample size was small and the study was not fully randomised, so the results only give an indication of the possible numbers, they cannot be taken as definitive. Also, only a small percentage openly admitted to having a sugar daddy; the researchers were able to infer that a number were hiding the truth from answers they gave to other questions, using a technique called list randomisation.

Huddah, another Kenyan socialite flaunts her body on the popular network Instagram. These are the pioneers of the new age prostitution culture where young girls use such networks to sell their body.

But interestingly, when talking about others, not about themselves, the young women estimated on average that 24% of their peers had engaged in a transactional sexual relationship with an older man – a figure very close to that reached by the researchers.

Jane, a 20-year-old Kenyan undergraduate who readily admits to having two sponsors, sees nothing shameful in such relationships – they are just part of the everyday hustle that it takes to survive in Nairobi, she says.

She also insists that her relationships with Tom and Jeff, both married, involve friendship and intimacy as well as financial exchange.

“They help you sometimes, but it’s not always about sex. It’s like they just want company, they want someone to talk to,” she says.

She says that her religious parents brought her up with traditional values, but she has made her own choices. One of her motives, she says, is to be able to support her younger sisters, so they won’t need to rely on men for money. But she has also been inspired by Kenya’s celebrity “socialites” – women who have transformed sex appeal into wealth, becoming stars of social media.

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In the past, some of Kenya’s socialites have styled themselves as #SlayQueens, and have been quite upfront about the financial benefits that have come from dating tycoons. Having made it to the top, though, they often begin to cultivate a different image – presenting themselves as independent, self-made businesswomen and encouraging Kenyan girls to work hard and stay in school.

The millions of fans scrolling through their Instagram posts, though, are not blind. The sudden emphasis on entrepreneurship does not hide the fact that these women used their sex appeal to create opportunities in the first place. And many – quite understandably – are attempting to apply this methodology to their own lives.

http://www.youtube.com/watch?v=TNIbiprddHI&list=PLajyiGz4JeyOC8OldsVzqcYh45C9tQ3FK

These young women  have come of age in the last decade, bombarded since childhood with images of female status built on sex appeal. But according to Crystal Simeoni, an expert on gender and economic policy, Kenyan society encourages sugar relationships in other ways too.

If women have become more willing to profit financially from their youth and beauty, she says, it’s partly because of Kenya’s gross economic inequalities, lack of social mobility, and widespread corruption.

“The way things are constructed in this country makes it so much harder for a smaller person to make ends meet,” she argues. Hard work won’t get them anywhere. “They have to get a sponsor, rob a bank, or win a tender.”

Michael Soi, a well-known artist whose paintings satirise Kenya’s culture of transactional sex, takes a similar but more cynical view, attributing the phenomenon more to laziness and a get-rich-quick mentality than to structural injustice.

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The days of waking up early and working from morning to night are behind us, he says: “Right now the ass is the new brain, and this is what you use to get what you want.”

Dr Joyce Wamoyi from the National Institute for Medical Research in Tanzania says girls and young women between the ages of 15 and 24 have consistently been at higher risk of HIV infection than any other section of the population in sub-Saharan Africa.

Sugar relationships, she says, are contributing to these risks because the women who engage in them do not have the power to insist on the use of condoms. “With sex work, men are more likely to use condoms because it’s more explicit that this is selling and buying.”

For many young Kenyans, the values espoused in families, schools, and churches simply do not align with the economic realities of the country, or cannot compete with the material temptations that, in the age of reality TV and social media, are everywhere visible.

Even within the family, most Kenyan girls have it drummed into them from an early age that they must marry a rich man, not a poor one. It’s taken for granted in these conversations that men will provide the money on which women will survive. So for some it’s only a small step to visualising the same transaction outside marriage.

“What is wrong about sex anyway?” asks Jane. “People just make it sound wrong. But sometimes, it ain’t wrong at all.”

Adopted from BBC


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Kamene Goro From A TV Darling To A Ratchet Slay Queen At NRG Radio

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Kamene Goro

Kamene Goro is all the way on a downspiral, one a darling of the TV when she debuted on Ebru as an anchor, the cool, sassy Kamene is gone, like Sean Carter said, good girl gone bad the city is filled with them, that line fits like nonsense on this case.

Now a radio presenter on NRG Radio which is curving out a niche as one of the biggest urban radio stations, Kamene has come out of her shell and gone plainly ratchet.

Kamene during her TV days, decent and composed before somebody let the dogs out.

She has a breakfast show that goes along with our boy Kibe(Big up Kibe by the way, only real nigga in these streets). If you’ve listened to the show then you should spare a minute for it, like the rest of many, highly sexual but it’s a relief from the same old Maina stale show with his shambas in ukambani.

Anyway, back to the story at hand, the voluptuous presenter is not who you used to, for those only knowing her on radio. She’s as ratchet as a [email protected]$*(saying it like Kibe would). Have you seen her Instagram page? She makes your favorite socialites look like amateurs.

Talking Of ratchetness, in a recent show with Kibe and rapper Prezzo involving a drinking the game, the 26-year-old Kamene, after several shots, was asked by the two men to reveal how many guys she has been with under the sheets.

Kamene And Kibe At NRG Radio.

“And please, don’t judge me,” said the curvy presenter in the video before answering.

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“We are not here to judge you, we are just here to get the facts and fictions,” Prezzo retorted.

“My body count…Body count is the number of people I have slept with my whole life. My body count currently stands as we speak at 27. Twenty seven d****,” she said.

You don’t go on radio saying such kind of shit, your head gotta be out of normalcy. She’s now a hardened street chic. But I have a feeling much of it has to do with the stations policies. You know sex sells, coz most of you after reading this article will head to her IG page and probably listen to the station so I suppose they have to keep it dirty to get all you perverts on board.

Bonus photo of Kamene.

But how sustainable is this strategy? We’ve had more controversial shows come and die just like the sexual act itself. But you know what whey say, whatever works for you, NRG keep at it and by the way I’m waiting for my cheque over this free publicity. I wonder how longer we’ll have to wait to get celebrities with more than big booty to sell to the youths.


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Ethic Group Famed For Lamba Lolo Dumps Manager Who Brought Them Up And Rapper Juliani Has An Advice

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Members of the Ethic Group in performance.

I’m not such a big fan of local music save for a few conscious artists like Juliani whom I listen to their art but nothing in the music industry will pass without my knowledge. So in the past few months, a group made of few kids from Kayole have been running the airwaves.

Known and Ethic Group, the five boys are behind what’s arguably the biggest song in the country this year ‘lamba lolo’ which loosely translates to go to hell. The explicit song that started off a joke on YouTube has gained big traction and probably the most watched clip on Kenya’s YouTube community. The song made the group popular and elevated the crew to stardom.

And ever since their star started shining, it has never gone off. From radio to tv interviews, shows to beaches, this had been the go to group and most sort after. Position is their latest hot song that they did with Kansoul and currently doing great in the charts.

With all these successes, the acts behind are never mentioned. Nothing happens by chance but design. There’s no successful artist who ever made it without a manager. Talent management is a core part of the growth. Teleh Mani of Hype Group Limited took up the group when their first song was gaining momentum on YouTube and became their manager until recently.

He opens up,”lot of industry guys told me to stay away from Ethic and it was gonna be rough. Nothing repaired me for the fuckery today. I was wrong and I shoulda listened.”

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Narrating his ordeal, the manager explains what really happened leading to the break out, “Ethic are extremely talented. They can make hits. They have another 2-4 hits in them. However greed will be their ultimate downfall. Mark my words. That ‘ghetto’ mentality is toxic.”

“So basically, I hit these guys up when ‘Lamba Lolo’ had a ka small buzz. Before 100k views around June. At the time all I wanted was to pay for a new ‘polished’ video. However, I realized that one of the reasons the video even trended was because of how raw and real it was. So I get back to Nairobi and me and the boys meet. I specifically ask how they feel I can help them because Artist management is something I really hate but I wanna help them build their brand. They say help us record, shoot videos and get shows.”

He continues, “First of all, these guys weren’t a group. They just got together for that one song. So I suggested they try out the group thing for a year and if it doesn’t work, they can figure their shit out. They said cool. So after the dynamics of our work relationship were agreed upon ON PAPER we hit the ground running. Sent them to record ‘Saba’ at Pacho and to Madtraxx for ‘New Position’ Paid for everything from cab money for interviews that I put together to credit for these guys to keep their socials active.”

He then goes to where the cracks started forming, “Anyway, cracks start forming and one of the members says that he doesn’t like the idea of being under a label because he doesn’t understand why we have to take a percentage(in their favor) of all revenue. I explain that that’s the only way we can get our investment back. We hustle and get these guys gigs including my own Ofcourse while still trying to figure out the brand. We realize one of the boys has been booking his own shows where he goes solo with his close pals for 2k-4K Ma bucla. The group is unhappy esp since he’s the popular one(this one must be Mtoto wa Eunice).”

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Problem comes up after the group dropped their new song Position with Kansoul and the manager left the country leaving his colleagues behind to manage them. They started listening to outsiders as the manager notes, “That’s when everybody gets into somebody’s ear about ‘achana na hawa wasee wanawatumia’ ‘ata bookings zetu wamekataa’ ‘hawa wasee wana wawaste’. Now for context, if you’re 5 guys in a group (The 5th is their ‘road manager’ Imma) and have arguably two of the hottest songs out why would you want me to consider taking a booking of 20k? …like….seriously?”

It continues, “Either way, they had already set their rate which we all agreed on so you’d think that telling somebody with a smaller offer ‘afike bei’ would be understood. So that becomes a basis for their arguments as a collective. Like I said, I hate artist management and these guys I felt were diamonds in the rough which I still truly believe however I decided to part ways with them at that point. Almost 2 weeks ago. It was agreed that they’d pay me back my investments to that point and the bail money for getting reckless out of jail after beating up someone at 1824 through gigs that they do and other sources.”

On signing off, he puts it, “That said, these kids are talented, that I know. Their next video for Saba coming soon. However, if you’re of the industry, I wouldn’t touch those boys with a 10 foot pole.”

Many people are arguing that game got into the heads of these young artists, however, seasoned rapper and music mentor Juliani thinks deeper on the matter. In his view, they need deeper mentorship to build them up as artists given the fact that their fame came too fast and they’re too young. He preferred patience.

 

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