Exploitation · LEAD
Diageo through EABL, KBL promoting Excessive drinking in Kenya under Exploitative Promotion Scheme Posing a Health Risk.
When spirits maker Diageo faced slowing growth in developed economies, it started expanding in emerging markets. By 2004, however, many of these mature markets were becoming saturated. Emerging markets, on the other hand, were growing quickly, and the company saw an opportunity in them. Africa provided an attractive target. Its population had been growing at […]