BCLB · LEAD
Diageo’s “Shikisha Form na Senator Ushinde” – Exploitation Scheme
In June this year, Kenya Breweries Limited (KBL) re-introduced their third national consumer rewards promotions with an aim in ‘fighting illicit brews’ – promotion geared at rewarding loyal Senator beer consumers. According to the initiators, the campaign aim to provide a safe, ultra-low-cost beer to compete with illegal supplies which could play a crucial role […]
