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Roma Launch Swahili Twitter Account Following Eliud Kipchoge’s Win

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Italian football club, Associazione Sportiva Roma, commonly referred to as Roma has today announced a Swahili Twitter account after promising to launch one the eve World Marathon record holder Eliud Kipchoge ran the first sub-two hours marathon.

Announcing on their website Roma showed delight going on to be the major European football club to be able to communicate directly on the social media platform with millions of its fans who speak Swahili.

The new Twitter account can be followed at @ASRomaSwahili

The new Roma account was launched four days after AS Roma used its English-language account to congratulate Eliud Kipchoge on his historic achievement in the INEOS challenge. Fans took the opportunity to ask for a swahili account to which Roma quickly obliged.

 

We’re delighted to launch AS Roma Swahili on Twitter today,” revealed Paul Rogers, Head of Strategy at AS Roma. Paul says after Roma launched a Pidgin account in March, they’d been inundated with requests from fans in Kenya, Tanzania, Uganda and from other Eastern and South Eastern African countries asking for an official Swahili account.

“The new Twitter account will allow us to directly engage with these fans in a way that suits them and is consistent with our strategy of breaking down the communication barriers between the club and our global fan base.”


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