Tag · KBL

KBL

3 articles

KBL · LEAD

Video: How Senator Keg Enthusiasts are being duped with fake scratch cards in Diageo’s Exploitative Scheme “Shikisha na Senator Ushinde” promotion.

Kenya insights have on several occasions called out the perpetrators (Diageo, EABL, KBL) promoting ‘Shikisha form na Senator ushinde’ —who have continued to dup liquor enthusiasts from low-income settlement into their lottery scheme; Creating an illusionary shortcut to wealth to these group, Promoting excessive drinking as the promotion encourages participants to buy more mugs and drink more […]

Investigations4 Aug 2021

Investigations

Diageo through EABL, KBL promoting Excessive drinking in Kenya under Exploitative Promotion Scheme Posing a Health Risk.

When spirits maker Diageo faced slowing growth in developed economies, it started expanding in emerging markets. By 2004, however, many of these mature markets were becoming saturated. Emerging markets, on the other hand, were growing quickly, and the company saw an opportunity in them. Africa provided an attractive target. Its population had been growing at […]

Investigations30 Jul 2021

Investigations

Diageo’s “Shikisha Form na Senator Ushinde” – Exploitation Scheme

In June this year, Kenya Breweries Limited (KBL) re-introduced their third national consumer rewards promotions with an aim in ‘fighting illicit brews’ – promotion geared at rewarding loyal Senator beer consumers. According to the initiators, the campaign aim to provide a safe, ultra-low-cost beer to compete with illegal supplies which could play a crucial role […]

Investigations12 Jul 2021

KBL

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