A self-described ‘spirited Kenyan’ has done what corporate lawyers, a construction firm, and a decade-old distributor could not: she has frozen the most contested corporate transaction in East African history just weeks before Diageo expected to bank $2.3 billion and walk off the continent for good.
As Diageo exits at a 97 percent premium worth Sh303.5 billion, thousands of ordinary Kenyans who trusted the Nairobi Securities Exchange watch their paper wealth evaporate while the Capital Markets Authority looks the other way.
Kenya insights have on several occasions called out the perpetrators (Diageo, EABL, KBL) promoting ‘Shikisha form na Senator ushinde’ —who have continued to dup liquor enthusiasts from low-income settlement into their lottery scheme; Creating an illusionary shortcut to wealth to these group, Promoting excessive drinking as the promotion encourages participants to buy more mugs and drink more […]
When spirits maker Diageo faced slowing growth in developed economies, it started expanding in emerging markets. By 2004, however, many of these mature markets were becoming saturated. Emerging markets, on the other hand, were growing quickly, and the company saw an opportunity in them. Africa provided an attractive target. Its population had been growing at […]
In June this year, Kenya Breweries Limited (KBL) re-introduced their third national consumer rewards promotions with an aim in ‘fighting illicit brews’ – promotion geared at rewarding loyal Senator beer consumers. According to the initiators, the campaign aim to provide a safe, ultra-low-cost beer to compete with illegal supplies which could play a crucial role […]
