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Ezekiel Mutua, Nyakundi, Xtiandela Kenya’s Twitter Big Wigs Loses Big Numbers As Twitter Purges On Fake Followers

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People are losing their followers on Twitter and it is getting to worse from bad as Twitter embarks on a clean up drive targeting dormant followers. As part of Twitter’  ongoing and global effort to build trust and encourage healthy conversation on Twitter. Follower counts are a visible feature, and Twitter want everyone to have confidence that the numbers are meaningful and accurate.

Over the years, Twitter has locked accounts when they detected sudden changes in account behavior. In these situations, they reach out to the owners of the accounts and unless they validate the account and reset their passwords, they were kept locked with no ability to log in. This week, Twitter will be removing such locked accounts from follower counts across profiles globally. As a result, the number of followers displayed on many profiles may go down.

Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop. Twitter say they do understand this may be hard for some, but believe accuracy and transparency make Twitter a more trusted service for public conversation.

Though the most significant changes are happening in the next few days, follower counts may continue to change more regularly.

The general argument is the purge is aimed st not accounts but Twitter clarifies that’s not necessarily the case on the targeted locked accounts.

In most cases, these accounts were created by real people but Twitter cannot confirm that the original person who opened the account still has control and access to it and so they’ll be needed to confirm. The numbers are expected to vary again after some of the locked accounts will have verified their identity.

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This purge is different from Spam accounts (sometimes referred to as bots) which typically exhibit spammy behavior from the beginning, but Twitter system has been accurate on stopping them since spam accounts are increasingly predictable by their systems, and can be automatically shut down with their technology.

US President Trump who’s one of the most active has lost a significant number of followers about 500,000 as if time of reporting this. Most celebrities internationally have been affected as well.

It seems they’re not all gone and most for resurrect.

Kenyan big wigs and influencers have also not been spared and have lost followers in their big numbers with biggest casualties being the popular Xtiandela and Cyprian Nyakundi whom have cumulatively lost over 1 million followers since the purge started.

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Nyakundi was originally at 1.2million followers

Xtiandela was originally at 1million followers.

Mutai was initially at 300K+ followers

Ezekiel Mutua the moral police has been whipped down by Twitter police down to 34K from 106K followers.

A part from Kenya’s twitter big names there are some other small scale influencers who’ve also been worst hit with most losing an average of 50,000-100,000 followers. Even the President Uhuru’s account hasn’t been spared either with this about 80,000 followers killed from his counts.

A bit of consolation is everybody is losing followers so it’s not just you alone, everyone including the founder of Twitter has been hit.

Twitter is also removing accounts that have been inactive for more than 30 days and this explains the big numbers of accounts getting killed. It might be depressing to most especially those with big numbers but it is positive on creating real conversations with real people. While fingers obviously are pointing, it is not definite that those who lost followers necessarily bought boys to scale up their followers count even though it could also be part of their predicaments.


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US President Donald Trump Warns Twitter and Facebook Over Consistent Censorship Of Users.

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President Donald Trump

“Social Media is totally discriminating against Republican/Conservative voices. Speaking loudly and clearly for the Trump Administration, we won’t let that happen. They are closing down the opinions of many people on the RIGHT, while at the same time doing nothing to others.

Too many voices are being destroyed, some good & some bad, and that cannot be allowed to happen. Who is making the choices, because I can already tell you that too many mistakes are being made. Let everybody participate, good & bad, and we will all just have to figure it out!

Censorship is a very dangerous thing & absolutely impossible to police. If you are weeding out Fake News, there is nothing so Fake as CNN & MSNBC, & yet I do not ask that their sick behavior be removed. I get used to it and watch with a grain of salt, or don’t watch at all..”

Twitter has been on the limelight for Censorship and Suspension spree on users they believe to violate their Terms and Conditions which have been exaggerated to the extent of Daylight murder. The controllers ethics adherence is nothing but Impunity coating. It all began with shutting down of fake accounts–bots which majority with fake followers lost massive number, some by half a million.

Twitter founder Jack and Twitter support talks of their Terms and Conditions which doesn’t favour speaker of truth and an African revolutionist being an Uprising continent. Take an example, One of Kenya’s Influential Blogger Cyprian Nyakundi’s suspension from twitter was on the basis of consistent reports of complaints of his tweets because this is a figure who says it as it is without fear or favour. The fruit of his tackles are being enjoyed by all Kenyans of Goodwill. He had tackle Corporate fraudsters day in day out; Bob Collymore and his Safaricom fraud schemes have been downplayed, Swazuri- Ruaka Land scandal and SGR Compensation saga have led to his(Swazuri) arrest and fired from his NLC position, tremendous Corrupt Politicians have felt his wrath and which have led him be charged with Cyber bullying to some extent but have always won. The accomplishments are too many to mention. After his suspension from twitter, over 20,000 Kenyans on Twitter migrated to Gab where he is currently operating. Twitter ought to listen to or rather consider every voice; both of haters and funs. Every social media influencer has haters and funs at equal measures and the Ecosystem must accommodate all these people.

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There are specific words that have been marked that when you include in your tweet might send you to suspension list: “Mbwa” “Malaya” “Sponyo” which were consistently Nyakundi’s thunderous sentiments. Personally i wouldn’t hesitate to use them in my sentiments for so many reasons because that’s the language perpetrators understand better. Taking the bull by the horn.

Specifically on Africa as an Uprising Continent, the liberation has not come about by Good Expression Ethics but tough and offending words to the oppressor because the system is not pampering and in return can’t be pampered. The minority voices are heard and some have been heard through these platforms in these manners and some have actually resulted to powerful changes favouring human kind and like Trump has said, too many mistakes are being made and let everybody participate whether good or bad.


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Why Jamii Telecom’s Faiba 4G Unlikely To End Safaricom’s Dominance But A Game Changer For Kenya

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Joshua Chepkwony, Jamii Telkom M.D. during the Faiba 4G launch in Nairobi.

Safaricom remains the telecommunication giant in Kenya with a market share of 71.2 percent in Kenya according to 2016 second quarter statistics report by the Communication Authority of Kenya (CA) this translates to about 28M active subscribers. This leaves other players like Airtel, Telkom Kenya, and Equitel with mere 28.8 percent share scramble.

Jamii Telecoms Ltd is the latest entry into the Mobile Operator market making it the 5th entrant. With a 4G market launch, Faiba has caused serious ripples with many analysts saying it could be the game changer to Safaricom’s dominance that has been in play for more than a decade. However, it is easier said than done, we’ve seen several companies come and go citing unfair market environment attributed to the Saf’s dominance.

Faiba 4G is however not a usual launch, in a country with estimated 86% internet penetration with about 41M Kenyans accessing the internet and majority through their smartphones, Jamii Telecoms saw a perfect opportunity. Famed for the Faiba broadband home and businesses high-speed internet connectivity, they already have a ground with over 120K subscribers to kick them off.

During the launch of Faiba 4G

The Communication Authority of Kenya awarded Jamii the prestigious 4G spectrum amidst complaints, especially from Safaricom that it was unprocedural and that the company didn’t pay the required Sh2.5B for the 4G license. So far only Safaricom and Telkom Kenya have acquired the 800MHz spectrum, Airtel still at 3.75G. Despite the complaints of favoritism, Faiba 4G is officially live with mind-boggling data price tags.

A look at JTL’s pricing signals competitive times ahead: 1GB data bundles will cost Sh50 (valid for one day), 70GB at Sh3,000 (valid for a month) and 210 GB at Sh6,000 for a month as well.

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Safaricom on the other hand offers 150MB for Sh50 (valid for a day), 1GB for Sh500 (valid for a month) and 12GB at Sh3,000 (valid for a month).

Airtel’s 1GB 24-hour data bundle costs subscribers Sh99, 6GB costs Sh1,000 (valid for a month) and 24GB goes for Sh3,000 (valid for a month).

Safaricom which offers highest internet speed compared to its competitors yet have highest data prices in the market is viewed as the main target as Faiba seeks to take a huge chunk of the share. Faiba 4G operates on band 28, 700MHz frequency spectrum, this is both great news and bad. First, it’s great since it will give consumers miraculous internet speeds, from tests, we’ve learned the Faiba 4G speeds goes up to 72Mbps, it also has higher penetration capabilities like into buildings as compared to the 800MHz spectrum now used by Safaricom and Telkom.

Secondly, Faiba 4G is limiting in so many ways; device selectivity, only those with 4G enabled phones with VoLTE features will be able to access their internet or their own Faiba mobile. Most Kenyans own budget smartphones that aren’t necessarily 4G VoLTE enabled thereby limiting the number of people able to use their services.

VoLTE stands for voice over LTE and it’s more or less exactly what it says on the tin. It’s voice calls over a 4G LTE network, rather than the 2G or 3G connections which are usually used. The big advantage of VoLTE is that call quality is superior to 3G or 2G connections as far more data can be transferred over 4G than 2G or 3G.

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Faiba 4G promises lifetime on-net calls as long as you have an active data bundle, while this sounds appetizing, it is also limiting that such calls can only happen if both have VoLTE enabled phones and within 4G area, when network signal weakens, the call quality is reduced or disconnects.

Faiba 4G’s mi-fi

So far, there’s no provider that beats Faiba 4G’s data bundles but the biggest headache that will stall their immediate boom is the device selectivity and also network reachability. Nairobi, Nakuru, Kisumu, Eldoret, Mombasa, and Thika are covered by the Faiba 4G with 300 bases and a plan to extend the bases to 1000 in the next 3 years.

Disrupting Safaricom’s dominance is not a walk in the sand and needs more than a flashy launch with heavenly offers. Reliability, reachability, innovations are some of Safaricom’s confidence zones that have seen them stand firm in the market. Mpesa remains one of re greatest innovations by Safaricom that has made it East Africa’s giant. Kenya, for instance, is synonymous with mobile transactions, the economy is literally running on Mpesa with billions moved across the platform annually.

Mpesa actually could as well be Safaricom’s biggest asset that keeps it afloat. We’ve seen Airtel money even with zero rate transactions, unable to beat of Mpesa, not for anything but reliability, agents are spread all over the country and it’s not a hustle to access your money compared to other providers. Therefore, if Faiba 4G is to hack this, then they must not play the same cards by competitors that have failed but come up with new innovations and strategies to level Mpesa dominance. Faiba Money is set for launch as well. Accessibility of Safaricom network even in the most of remote areas also makes it stand out and a major preference, if Jamii can invest heavily to match up the reach then they’re in the right lane to beat it off.

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According to the management, all is not lost for Faiba 4G as they’re likely to change bands from 700MHz depending on the availability of frequencies, this will obviously increase their reach and capture more customers angry for affordable data services. We’re also told they have solid strategies that will spread over the next coming years to totally disrupt and maul a good share of the market. As it stands, it’s a wait and sees situation.

Coming months, Kenyans are likely to witness a brutalizing corporate war as Faiba, Safaricom, Telkom fight for customers loyalty and the data market share. As the giants engage in the brawl, consumers can sit back and expect affordable, quality data services, a competitive market is often a blessing to the consumers. Safaricom is unlikely to let go easily what they have and so is Telkom, Airtel and Equitel both who’re struggling to rise. Faiba 4G as the new entrant has to go an extra mile to make an impact in the market but until then the market is open but literally a one man’s show.


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Business

How The Future Of Social Media Marketing Is Going To Be

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After 3 months of real meditation and research, Here is What I Think the Future of Social Media Marketing is Going to be. Please read Every single tweet here because it matters. Social Media is the new age of media and the arena of attention. It is therefore very important for brands to fully lay a foundation to be able to remain relevant in the market.

We are going to live in the age of the thank you economy where people’s emotions and feelings come first before they make decisions to buy products. Influencers will have more power than internal brand marketing teams. Brands will need to start fully rebranding to products that relate to their customers and their passions. For example, CocaCola producing customized Coke bottles for influential figures and their fans. Let me make this clear, the biggest asset we all trade in on Social Media is the Attention of customers and fans. The faster brands learn this the better they will be in positioning themselves.

Start now and avoid disappearing into the world of noise. Today is the best time to start your digital journey before other people start to give wrong or half-baked information about your brand. Create Authenticity early. Customers and fans feedback modified by brand strategists will be the sole source of information for innovations and rebranding. Social media will be very instrumental in collecting these voices to facilitate brand improvement.

Talent Acquisition is going to 70% be based on Social media as a source of background checks. With platforms like Twitter, Facebook and LinkedIn will provide businesses with choices on getting the right talents that resonate with their brands. Your Next competitor will start their business on Social Media and acquire real fans and customers before the actual business kick starts. You will most likely regret not having put your brand online early when they take away all your customers.

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Your Brand Website and Blog will be the two sole sources of authentic information about your business. Youtube, Facebook, Twitter, and LinkedIn will simply help you share content from your website to your customers and fans. Fast-forward to the future, and we should see global social media usage continue on its upward trajectory. In just 4 years, eMarketer projects will nearly double by 32.7%. By 2021 4.5 billion of the world’s population will be on social networks. No matter where your business is located in the world, the psychology of consumers will almost be similar as a result of Social Media effect. Break the mentality of “for us, we are African, Asian, European or American,” just adopt a global brand standard.

When news breaks in the future, it will be covered by a multitude of eyewitnesses streaming live video. These streams will knit together into a single immersive video, enabling the viewer to virtually experience the event in real time. I think that anything we talk about in 25 years is going to sound like science fiction. Mobile is the first step toward the portable future of social media and how we consume it, and I think wearables will be a big part of that.

Imagine shopping on an e-commerce store with a friend, virtually trying things on your avatar that’s representative of your likeness and conversing in real time with that friend, all while on the go in different places. Keyboards on desktops, laptops, tablets, and smartphones will become increasingly irrelevant, as interactions on what was once called social media will largely be voice-controlled. Holographic displays will be shifting into the mainstream.

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My bet is that social will be less about standalone apps and websites and more about the “piping” of the Internet. In the future the Internet will operate more like electricity does today. 16. Communication in the future will be built on the foundation started by what is today called social media, but it will look much different. The most dramatic change by 2030 will not only be the amount of data that will be available to everyone but also the decision-making power of that data. We currently have thermostats that learn our preferences, & Nike even knows how often and how fast we run.

All I do all week is look at my phone, reading articles, liking posts, sending emails/tweets. In the future, I will “disconnect” by putting on Oculus virtual reality glasses when I get home and suddenly I’ll be sitting courtside at the WWE ring with my Facebook friends. I think that [social media] will be more integrated into everything. As you think further down the road, I don’t think that there’s going to be something called social media that people will be talking about in 20 years.

I see more of a divide happening between socializing and publishing via social media, and platforms like Facebook that merge the two will probably need to pick a lane and change significantly. Conclusion: The best business tools on social media are going to be as expensive as buying traditional media equipment today. Brands with bigger budgets will have better tools than those with low budgets.


Kenya Insights allows guest blogging, if you want to be published on Kenya’s most authoritative and accurate blog, have an expose, news, story angles, human interest stories, drop us an email on [email protected] or via Telegram
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