INEOS And Eliud Kipchoge Reunite Under New Performance Partnership

INEOS has signed a new Performance Partnership with Eliud Kipchoge to support Kipchoge’s ambitious performance goals in running.

Having won gold in the men’s marathon at the 2020 Tokyo Olympic Games, defending his title from Rio 2016, Kipchoge is going for a record-breaking three Olympic titles back-to-back as he targets gold at Paris 2024. To support this ambition, Kipchoge has signed a Performance Partnership with INEOS and will be working with Sir Dave Brailsford in his new role as Director of Sport at INEOS.

The new partnership will see the performance team behind the INEOS 1:59 Challenge, including Sir Dave Brailsford, Valentijn Trouw and Patrick Sang, come back together. In 2019, Kipchoge made history at the INEOS 1:59 Challenge by becoming the first person to run a marathon in under two hours. The knowledge and expertise of the team that made this feat possible will reunite again to work with Kipchoge to help achieve his goals.

Eliud Kipchoge said: “To receive the support from such a great entity in sports is a huge boost to myself and the team. We have had a wonderful relationship since we first started working together and have already changed the world together once. I am excited to keep breaking barriers with the support of INEOS on our side. I believe that we can make a strong impact across all sports by sharing our knowledge and experiences with each other. To utilise the greatest minds in sports will continue to allow us to keep pushing the boundaries of running. I am very excited for the future ahead.”

To receive support from such a great entity in sports is a huge boost to myself and the team. We have had a wonderful relationship since we first started working together and have already changed the world together once. I am excited to keep breaking barriers. @INEOS pic.twitter.com/LhSOgr0QWF

— Eliud Kipchoge – EGH?? (@EliudKipchoge) January 12, 2022

Sir Dave Brailsford, Director of Sport, INEOS said: “Eliud Kipchoge is a once in a generation athlete breaking athletic boundaries that many felt impossible. Collaborating with Eliud, his performance team and INEOS on the 1:59 Challenge was a truly inspiring experience. Eliud epitomises an INEOS athlete. The opportunity to come together again to tackle new ambitious challenges with Eliud and the wider running team is incredibly exciting.”

Sir Jim Ratcliffe, Chairman of INEOS added: “Eliud is a very special person with an approach and mindset that transcends sport. We have a close affinity with Eliud after the 1:59 Challenge so I’m pleased to bring him back into the fold. We have a great opportunity ahead of us to support not only his performance goals but understand how his approach can help others achieve theirs.”

Eliud Kipchoge and his team will begin working with the other teams backed by INEOS, which includes the All Blacks, Mercedes-AMG Petronas F1 Team, INEOS Grenadiers cycling team, America’s Cup Challenger of Record INEOS Britannia, OGC Nice and FC Lausanne-Sport.

Through their Performance Partnerships, INEOS brings together some of the best minds and talent in sport to tackle sports greatest challenges.

Under Sir Dave Brailsford, the teams involved are working together to identify opportunities for performance gains that can be shared and applied across the group, utilising the unique knowledge and skills of world-leading experts who operate across the full sports performance spectrum.

Sir Dave Brailsford added: “Across sports, we all face the same challenge, the need to continually improve. Through INEOS, we have a unique opportunity to take on this challenge. With some of the best minds in sport we will develop and grow the INEOS performance community, driving to become greater than the sum of our parts.”