This Valentine’s Day, Kenyan men are leading the charge in the heartbreak department, with Spotify data revealing a significant spike in male listeners streaming heartbreak songs.
According to the latest figures, male listeners are streaming heartbreak tracks at a rate of 107%, slightly edging out their female counterparts at 105%.
The anthem of choice for many Kenyans navigating the turbulent waters of love and loss is Tate McRae’s ‘You Broke Me First’. Originally released in 2020, the song has become a global heartbreak staple and topped Spotify charts in Kenya throughout 2024. The track’s enduring popularity is a testament to its universal appeal, having spent an impressive 38 weeks at number 17 on the Billboard Hot 100 in 2020.
The data also highlights a broader trend: a 189% increase in the streaming of heartbreak songs by Kenyans over the past three years. This surge suggests that music has become a primary source of comfort for those dealing with the emotional fallout of failed relationships.
Male artists dominate the top 10 most streamed heartbreak songs, with tracks like Lewis Capaldi’s ‘Someone You Loved’, James Arthur’s ‘Say You Won’t Let Go’, Alec Benjamin’s ‘Let Me Down Slowly’, and Benson Boone’s ‘In The Stars’ leading the pack. These songs have become the go-to solace for many Kenyan listeners. Billie Eilish also makes a strong showing, with three of her tracks—‘Lovely’ (featuring Khalid), ‘What Was I Made For?’ from the “Barbie” soundtrack, and ‘when the party is over’—appearing in the top 10.
The shift from love songs to heartbreak anthems has been swift. Just a year ago, Qing Madi’s ‘American Love’ was Kenya’s top Valentine’s song, celebrating romance and connection. Now, the mood has shifted dramatically, with heartbreak tracks dominating playlists across the country.
The emotional weight of heartbreak seems to hit hardest around 11 AM, a time when unsent “good morning babe” texts and the morning blues amplify the sting of lost love. Whether it’s the pain of a breakup or the longing for a shared breakfast, Kenyans are turning to music to navigate their emotions.
As Valentine’s Day 2025 unfolds, Kenyans are experiencing the full spectrum of love—from sweet moments to premium tears. Whether you’re celebrating love or nursing a broken heart, one thing is clear: music remains a powerful companion through it all.
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