Business
Mogo Auto Trashes Customers Complaints On Alleged Predatory Lending Practices in Class Action Suit
# Mogo Auto Dismisses Class Action as Frivolous Publicity Stunt in High-Stakes Lending Battle
Micro lender Mogo Auto Ltd has come out swinging against borrowers attempting to drag the company into what could become one of Kenya’s largest consumer finance class action lawsuits, branding the case a sensationalist attack designed to destroy its reputation.
In a blistering response filed at the High Court, the firm has urged judges to throw out the petition brought by three borrowers who claim the company engaged in predatory lending practices that trapped vulnerable Kenyans in a web of hidden charges and deceptive loan terms.
Mogo has dismissed the suit as frivolous, vexatious, and fundamentally flawed, arguing that the borrowers have failed to meet even the most basic legal requirements for launching a representative action against the vehicle and motorbike financing company.
The company insists the three complainants have not demonstrated any common interest, common grievance, or common relief that would justify them speaking for potentially thousands of other borrowers. According to Mogo’s legal team, the alleged victims the trio claims to represent have not been identified with reasonable certainty, making the proposed class action uncertain, vague, and impossible to implement.
But it is Mogo’s allegations about the motives behind the lawsuit that reveal just how seriously the company is taking this legal challenge. The lender claims the application amounts to an abuse of court process specifically designed to sensationalize the matter, attract undue publicity, and unfairly damage the company’s reputation and commercial standing in Kenya’s competitive lending market.
In particularly strong language, Mogo argues that the borrowers are attempting to circumvent critical procedural safeguards, multiply claims against the company, and open the floodgates to unverified and unconnected complaints that could overwhelm the judicial system.
The company maintains that each borrower’s situation involves individualized contractual and factual issues that cannot be determined through a single proceeding or resolved with common relief, making a class action fundamentally inappropriate for this type of dispute.
The legal battle erupted after three borrowers filed a petition claiming Mogo’s loan documentation and disclosure methods were deliberately misleading and deceptive. The complainants allege the company systematically fails to properly inform borrowers about the true cost of credit, the effect of foreign currency indexing, and the real financial obligations they are undertaking when they sign on the dotted line.
According to the borrowers, these critical details are uniformly concealed from consumers in violation of basic commercial fairness standards, leaving ordinary Kenyans trapped in loan agreements they never fully understood.
The three borrowers are now seeking court orders to institute a class action on their own behalf and on behalf of potentially thousands of other Mogo customers who they claim have been subjected to the same treatment. They argue the company’s conduct constitutes a clear pattern of predatory lending that deliberately targets vulnerable consumers with misleading promises of affordable financing for vehicles and motorbikes.
Once borrowers sign up, the petition alleges, they are subjected to hidden charges, inflated insurance premiums, and aggressive repossession threats that amount to an exploitative business model affecting all customers equally. The borrowers claim that consumers who obtained motor vehicle or asset financing from Mogo under its standard form loan agreements have all been subjected to similar loan terms, interest calculations, recovery methods, and insurance arrangements.
Through their lawyer Simon Mburu, the trio is seeking court permission to invite other Mogo borrowers to join the case through newspaper advertisements and digital platforms. If successful, this could potentially bind thousands of borrowers to the outcome of the proceedings, making it one of the most significant consumer protection cases in Kenya’s financial services sector.
The borrowers are seeking declaratory orders, injunctions, and restitution that they argue will apply uniformly to all customers who were subjected to the same contract structure and business practices. They want the court to formally recognize that Mogo’s lending model violates consumer protection standards and to order the company to compensate affected borrowers.
The case highlights growing concerns about lending practices in Kenya’s micro finance sector, where companies have proliferated in recent years offering quick access to credit for vehicle purchases. Consumer advocacy groups have long warned that some lenders use complex contract terms and hidden charges to trap borrowers in debt cycles they cannot escape.
For Mogo Auto, the stakes could not be higher. A successful class action could result in massive financial penalties and irreparable damage to the company’s reputation in a market where consumer trust is essential. The company’s aggressive response suggests it views this case as an existential threat that must be defeated at the earliest possible stage.
The High Court will now have to decide whether the borrowers have met the legal threshold for launching a class action or whether Mogo’s objections are sufficient to have the case dismissed before it can gain momentum. The decision could set important precedents for how consumer lending disputes are handled in Kenya and whether aggrieved borrowers can band together to challenge powerful financial institutions.
As the legal battle intensifies, thousands of Mogo customers across Kenya will be watching closely to see whether the courts will allow them their day in court or whether the company’s motion to dismiss will shut down the case before it truly begins.
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