Salasya Bloggers: MP’s Bold Move to Hire 100 Digital Warriors for 2027 Campaign

Peter Salasya wants to take over X — and the presidency. The Mumias East MP has launched a bold, unconventional strategy. He plans to hire 100 bloggers with his own money to raise his profile on X, formerly Twitter.

On June 4, 2025, he announced the plan just weeks after declaring his presidential bid. This move is more than a PR push — it’s a digital war plan.

Salasya knows social media helped him win before. Now, he’s betting on it again. The “Salasya Bloggers” are set to become a loud, organized force in Kenya’s political battlefield.

On April 28, 2025, Salasya officially declared his intention to run for president in the 2027 general elections. He said the decision came after months of consultations and personal reflection. His announcement caught many by surprise, but his supporters saw it coming. [Photo: Courtesy]

Salasya Bloggers Will Be Paid to Push His Agenda on X

Mumias East MP Peter Salasya is serious about the presidency. And he’s taking an aggressive digital route to get there.

On Wednesday, June 4, the youthful legislator said he would personally hire 100 bloggers to promote his political agenda on X. He urged interested individuals to send him their numbers so he could reach out directly.

“Looking for 100 bloggers to be paid directly by me,” Salasya posted. “Just text me your number and I will definitely call back so I can help push my agenda on X. I am doing badly on X.”

This is not a new space for Salasya. During his campaign for MP, he relied heavily on social media to reach voters. With little money but plenty of energy, he used Facebook, Twitter, and WhatsApp to campaign — and it worked. He beat seasoned politicians and shocked many with his win.

Salasya believes social media gives underdogs a level playing field. That belief now forms the foundation of his presidential strategy.

The Salasya Bloggers project appears to be a direct investment in his 2027 campaign. He wants to boost engagement, trend hashtags, and shape public opinion online. With a weak showing on X so far, Salasya seems determined to change the narrative.

A New Political Style for a New Generation

Salasya’s digital push shows the growing power of social media in Kenyan politics. No longer just a communication tool, platforms like X are now battlefields for influence, propaganda, and mobilization.

Unlike other politicians who rely on hired communication teams and secret PR strategies, Salasya is open about his tactics. He is not hiding his intent to build an army of online supporters. He is offering them payment — a rare move in a country where many youth struggle to find work.

This makes Salasya stand out. He’s targeting young digital natives — the same group that dominates Kenya’s voter base. His call to action is not only political; it’s also economic.

By pledging to directly pay the Salasya Bloggers, the MP is trying to kill two birds with one stone. He boosts his digital reach and creates jobs — even if temporary.

This blend of populism and social media savviness mirrors global trends, where influencers and online armies often sway public opinion more than mainstream media. But critics are already raising eyebrows.

Some worry about misinformation, fake trends, and paid propaganda. Others argue that this kind of digital strategy can be manipulative and polarizing. If not properly handled, it can backfire, especially if the public sees it as dishonest spin.

Still, Salasya remains undeterred. He has already begun touring the country to rally support. His goal: to build a national movement — both on the ground and online.

From Social Media Underdog to Presidential Hopeful

Peter Salasya shocked Kenya in 2022 when he won the Mumias East parliamentary seat without the backing of big money or major political parties. He used what he had — his personality, his passion, and social media.

Now, he wants to repeat that success on a national scale. On April 28, 2025, Salasya officially declared his intention to run for president in the 2027 general elections. He said the decision came after months of consultations and personal reflection. His announcement caught many by surprise, but his supporters saw it coming.

“To fellow Kenyans,” he declared, “after deep reflection, wide consultations, and careful consideration of the state of our nation, I, Peter Kalerwa Salasya, hereby declare my intention to vie for the Presidency.”

Salasya also promised to unveil a new political party later this year. He wants the youth, women, entrepreneurs, and hustlers to join his movement. He says his dream is to build “a prosperous, inclusive, and united Kenya.”

But to get there, he knows he needs visibility. He needs traction. And in 2025, that means owning the narrative online.

The Salasya Bloggers campaign is just the beginning. If successful, it could redefine digital campaigning in Kenya — making social media not just a tool for announcements, but a battlefield for the presidency.

As the race for 2027 heats up, Peter Salasya is betting on voices from X to lift him to the top seat.

And he’s willing to pay for it.